IT IS A FACT. Humans love video.
We watch videos in our homes, at work, during meals and even in the bathroom. It may be:
- How-to Videos
- Cat Videos
The amount of content humans can consume is endless. With people always hungry for new content, why would you not want to make sure you are in front of them with your own video?
If the future of communication is video, then the same holds true for your brand.
However, many of the nonprofits we’ve spoken to are struggling with this new reality. Their marketing is built on email, events, and phone calls. These are all great avenues, but imagine the power they can hold with video?
Video storytelling is more engaging than other forms of communication.
When we hear a story, not only do the language parts of our brains engage, but so does any other part of our brain that we would use if we were actually experiencing what we’re merely hearing about!
Our brains don’t make much of a distinction between hearing about something and experiencing it in real life.
Couple the power of story with the fact that 2/3 of people are visual learners and you can see how video storytelling is the most engaging way to communicate your goals, mission, and vision to others.
What does this mean for you and your organization?
The future of your organization’s communications will be video, and the future is now!
It may sound overwhelming, but its a really good thing.
Video is more efficient, more engaging, shared more frequently and preferred over any other form of brand communication.
Now that we answered the question of "Why videos for non-profits?" The next question for you to ask yourself is "What kind of videos should we be creating?"
There are a lot of great options out there, but these are the 5 we think every non-profit should consider.