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4 STYLES OF CORPORATE VIDEO THAT ACTUALLY ADD VALUE

 

Whether you’re just starting to invest in video, or are looking to diversify your content, there are a few styles of video that actually add value to your brand. Not every style makes sense for every company, but many work well together, to guide your customers through the buying process.

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Original Article Source Credits:  Business 2 Community , https://www.business2community.com/

Article Written By: Caroline Manning

Original Article Posted on :June 20, 2019

Link to Original Article:  https://www.business2community.com/video-marketing/4-styles-of-corporate-video-that-actually-add-value-02212699

25 TIPS FOR CREATING GREAT MARKETING VIDEOS

 

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting.

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Original Article Source Credits: Small Biz Trends, https://smallbiztrends.com/

Article Written By: Gabrielle Pickard-Whitehead

Original Article Posted on :Dec 9, 2019

Link to Original Article:  https://smallbiztrends.com/2017/05/tips-for-creating-marketing-videos.html

116 VIDEO MARKETING STATS TO GUIDE YOUR ONLINE MARKETING STRATEGY IN 2020 [INFOGRAPHIC]

 

Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business?

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Original Article Source Credits: Social Media Today  , https://www.socialmediatoday.com/

Article Written By: Mark Walker-Ford

Original Article Posted on :  Dec. 9, 2019

Link to Original Article: https://www.socialmediatoday.com/news/116-video-marketing-stats-to-guide-your-online-marketing-strategy-in-2020/568654/

HOW TO USE PODCASTING TO IMPROVE YOUR BUSINESS

 

For those of you who don’t know what a podcast is, it is a series of digital audio or video files that a user can download and listen to. According to Podcast Insights, 51% of the US population has listened to a podcast.
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Original Article Source Credits: Business 2 Comminity  , https://www.business2community.com/

Article Written By: Mariah Curtis

Original Article Posted on : November 18, 2019

Link to Original Article: https://www.business2community.com/podcasts/how-to-use-podcasting-to-improve-your-business-02258894

THE 10 BEST TYPES OF VIDEO FOR DIGITAL MARKETING

 

We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience is going out of style, and quickly.”

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Original Article Source Credits: Business 2 Community , https://www.business2community.com/

Article Written By: Austin Gould 

Original Article Posted on : November 23, 2019

Link to Original Article: https://www.business2community.com/video-marketing/the-10-best-types-of-video-for-digital-marketing-02260726

VIDEO MARKETING STRATEGY: WHAT YOU NEED TO KNOW TO SUCCEED

 

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success.

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Original Article Source Credits: Vidyard  , https://www.vidyard.com/

Article Written By:  NA

Original Article Posted on : October 27, 2019

Link to Original Article:https://www.vidyard.com/blog/video-marketing-strategy/

HOW TO MARKET YOUR BRAND USING VIDEO: FIVE WAYS TO BEGIN TODAY

 

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida.

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Original Article Source Credits: Forbes , https://www.forbes.com/

Article Written By: David Villa

Original Article Posted on :  Dec 3, 2019

Link to Original Article:https://www.forbes.com/sites/forbesagencycouncil/2019/12/03/how-to-market-your-brand-using-video-five-ways-to-begin-today/#514092f37365

10 BENEFITS OF VIDEO MARKETING: WHY USE VIDEO FOR BUSINESS

 

Still not sure why video marketing matters? This popular tactic has a ton of benefits, from increasing traffic to growing revenue.

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Original Article Source Credits:   Vidyard , https://www.vidyard.com/

Article Written By:Kendall Walters

Original Article Posted on : October 27, 2019​​​​​​​

Link to Original Article: https://www.vidyard.com/blog/benefits-of-video-marketing/

SEASON’S GREETINGS FROM VISUAL FILMWORKS

 

Often times as business owners, non-profits, brands, and entrepreneurs, our video and social media goals take a back seat to the holiday season. This is not a bad thing; in fact, it is wonderful to take a quick break and spend time with those who are important to us.

Once you get back to planning your next video or social media campaign, Visual Filmworks will be here with a special promotion to kick your year off right! From now to January 31, 2020, just mention this blog post for a special promotional rate on any new video production or photography project. This is our way of saying HAPPY NEW YEAR to you!

If you need any assistance from us during the holiday season, feel free to get in touch with us by clicking here

HOW TO CREATE A CLIENT TESTIMONIAL VIDEO ON A BUDGET

 

Are you looking to boost your brand image and improve your bottom line? If you are, it’s time to leverage your client testimonials. Customer testimonials work like word-of-mouth and have a significant impact on brand perception and sales growth. Through testimonials, customers can tell the story your audience wants to hear. Similarly, through positive testimonials, you can help establish the credibility and reliability of your business.

Testimonials are one of the most effective means of advertising, and combining them with video can work wonders for your brand. However, when it comes to creating testimonial footage, most businesses reconsider the idea after learning the cost of production.

Fortunately, there is a way you can lower your costs and still churn out an impactful video. If you’re looking for an economical way of producing testimonial videos, we suggest considering a DIY video production. To help you get started, here are a few steps to keep in mind the next time you create a client testimonial video on a budget.

1. Find clients to interview.

To find clients for your testimonial video, you can communicate your intention with your client base via email, text messages, or even over phone calls. For quick responses and broader participation, try hosting a contest to encourage clients or offer free merchandise and discounts on their next purchase.

2. Prepare engaging interview questions.

For compelling content that draws prospects to your business, you need to prepare engaging interview questions. Decide what you want your clients to cover in their testimonial and frame your questions around those scenarios. Once your questions are ready, share them with the participating clients so they can prepare their answers in advance.

3. Find a location to film.

While choosing a location, bear in mind that you want your clients to be seen and heard, so select a spot that is quiet and has good lighting. Avoid natural surrounds, busy streets, and cafes, if possible, to eliminate disturbances in the background.

4. Arrange for recording equipment.

     

f you are on a tight budget and don’t have a professional camera already, we suggest you use your phone. If you choose to use your phone, make sure it is placed in the horizontal position and at the highest resolution possible. If you have a larger budget, we recommend that you pick up one of the Sony a6000 series cameras. They are compact devices that pack a punch! A kit lens will do fine, but if you really want to wow your audience, we suggest you look into a 50mm or 85mm lens.

5. Determine how you want to record the audio.

     

If you plan on using your phone, we highly recommend picking up a lav or lavalier mic from the brand Rode. On the other hand, if you choose to use a camera, Rode has many different mic options to pair with your camera.

6. Record your clients’ testimonials.

     

If you’re unsure of how to set the scene for your video, try watching online tutorials for inspiration and tips that you can implement. Check out what angles you should avoid, how short each testimonial should be, and how you can enhance your video while recording.

Once you have the footage you need, the next step is to edit it. We highly recommend using Adobe Premiere Rush for your editing needs. The software is not only user-friendly but also compatible with phones or tablets. But, as you can imagine, editing video content is a lot of work, and if you are not a seasoned professional at video and audio production, the quality of your final video may vary from your expectations.

If you want to save a lot of time and possibly money, we suggest you hire a professional video production company to handle all your production needs. It might seem like more of an investment at first, but the end product will definitely be worth every penny. Moreover, it will save you time and allows you to focus on your business processes.

For the best corporate and commercial video production services in Chicago, Illinois, reach out to Visual Filmworks. We narrate your story in a manner that it reaches out to your clients on an emotional level, and help you get you the results you’re after. We craft everything we create with heart, love, meaning, and joy, so your clients can connect with your products and services. Our production packages are budget-friendly, and producing a client testimonial video with us will cost you under $1000.

To learn more about the services we offer at Visual Filmworksplease click here or get in touch with us by clicking here.

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