When it comes to brand awareness, videos have been emerging as an engaging medium of communication. Dynamic firms have begun inculcating video marketing in their strategies and budgets, and companies are now relying on videos to create a brand statement and turn viewers into customers.
However, as video production is an art, the end result is not just about the story, but also how it’s communicated. For that reason, if you’re planning to create a video, it’s essential to select a video producer who has the vision to look at the bigger picture and can understand the industry that their client caters to.
Unfortunately, finding the right professional from the plethora of options isn’t the easiest of tasks. To simplify the search and assist you in enlisting a video producer who will do justice to your brand message, we have compiled a list of the top five things to look for when hiring a video producer.
1. Check out recent work.
By reviewing the work samples of a video producer, you’ll be able to understand their style and if it fits your vision. You will realize if they are up-to-date with the latest graphics and trends. If they produce good quality, out-of-the-box videos or just something you’ll scroll by without even blinking twice. This will help you ascertain whether a video producer is persuasive enough in the way they represent the subject matter or not and whether they should be hired.
2. Consider the whole package.
Before setting your finger upon a video producer or a production house, you must consider all the services that they provide. As concept development, script development, visual effects, voiceover, actors, set and editing are just a few of the elements that go into production, find out if they’re capable of managing all the elements of pre-production, production, and post-production.
Do they have the proper equipment for an eye-catching video? For example, if the video is about real estate, then “Do they have a drone?”
They must be able to take your needs into account, and provide tailor-made packages.
3. Pay for quality.
In the age of high definition and visual graphic revolution, poor quality content won’t be able to retain a potential client’s attention! Do not downplay your product or your services by cutting on quality to save cost. Navigate the market to ensure that you’re being charged fairly. Be careful to choose a video producer with a commitment to both, quality and budget.
4. Creativity in content.
While the quality of the video would depend upon the equipment used and the technical skills of your video producer, what sets a good video producer apart from the herd, are vision and creativity. The storyline must be created keeping the result and the audience in mind. The content must be unique and powerful. It should catch and retain the viewer’s attention.
5. Willingness to understand clients’ needs.
You might want content that creates a brand statement by pulling at your potential customer’s heartstrings rather than being crisp, formal and technical; or vice-versa. For this reason, your video producer must be in sync with your needs and your purpose. You should hire a video producer who is versatile and open to suggestions and revisions, and will keep you in the loop regarding the production process. A video producer with a rigid attitude towards changes and suggestions is a complete no-no.
If you’re looking for a production house in Chicago, Illinois, and the surrounding areas, that specializes in corporate and commercial videos, reach out to Visual Filmworks.
From covering events and trade shows to making company and product videos for various brands, we have created a brand name in video production and photography. Driving on passion, Visual Filmworks was found by Travis Heberling in 2011. From consultancy to end result, we have a team of professionals that make your purpose, our purpose and create with heart, love, meaning, and joy.
Our video production portfolio includes company overviews, testimonials, products, how to videos, event coverage amongst others.